Promoting women's equality in the digital printing and advertising product production
Promoting women’s equality
By implementing the EU project "Implementation of energy and resource efficiency of the company Vektor Grupa d.o.o.", the company Vektor grupa d.o.o. wants to highlight the importance of promoting women’s equality and encourage greater involvement of women at all levels of business, including production and management positions in the digital printing and advertising product production industry.
The activity of large-format printing, production of illuminated signs and advertising structures is traditionally perceived as a technical and production-oriented activity dominated by men, which is why the share of women in this sector is often lower. Vektor grupa d.o.o. actively seeks to change this perception and encourages women to apply for all jobs, regardless of whether they are production, administrative, creative or management positions. The company’s goal is to ensure balanced representation of women and men and equal opportunities for professional development for all employees.
In the business of Vektor Group d.o.o., gender equality is one of the core values. The company applies a zero-tolerance policy for discrimination on any grounds. When hiring and promoting employees, decisions are made solely on the basis of expertise, knowledge, experience and work competencies, regardless of gender, age or other personal and individual characteristics. We realize in our daily work that diversity in the work environment contributes to greater creativity, the quality of business processes and the overall competitiveness of the company.
Experience shows that women in the digital printing and advertising product production industry achieve high results and significantly contribute to the successful implementation of projects with their approach, organizational skills, precision and creativity. Vektor grupa d.o.o. believes that gender cannot and should not be a factor that influences the assessment of work performance or productivity. With appropriate inclusive work organization and support from the work environment, women are fully equal to men in performing all business tasks.
Even after the completion of this project, Vektor grupa d.o.o. will continue to keep records of the representation of women and men among employees and in management positions, with the aim of further promoting gender equality and creating a stimulating, inclusive and professional work environment.
